Derek Hydon

An Englishman based in Lausanne, Derek’s passion is helping others connect heart, soul and mind to all aspects of business. Derek believes that a purposeful business, values-based culture, plus kindness, creates profitable conditions for sustainable growth.

Derek is a Chartered Marketer, helped form B Local Los Angeles, and has served as Chairman of Tourism Cares. Derek routinely collaborates with, and mentors any business interested in sustainability, and becoming a certified B Corp.

Holding a keen love for people, places, and living responsibly, Derek is a voracious traveler and motorcyclist.

Derek co-founded Ma Cher in Los Angeles in 1992 as a product-based branding company using, data and academic research to design and responsibly produce fewer, yet highly effective products, to positively influence human behavior.

In 2014, Ma Cher became a certified B Corporation, and is an Advanced Level Global Compact Participant, EcoVadis Platinum rated, and operates as a Teal self-organized business.