Eliana Soares

Analytical, creative and intuitive, I combine "left brain" and "right brain" to create solid and distinctive value propositions. I’m obsessed with consistency and authenticity and love dissecting brands through the lenses of purpose and value creation.
I’m a proven marketeer and business strategist with about 20 years of experience across a wide range of industries (FMCG, B2C and B2B, luxury, traditional and creative) at multinational corps through to traditional family-run businesses and startups.
I work as consultant since 2015, supporting companies in the development of new businesses and brands, defining brand positioning and value propositions, designing portfolio and innovation strategies and plans, from identification of opportunities to execution guidelines and direction.
Entrepreneur since 2008, focused on impact-led projects, I am partner at a Venture Capital where I share my knowledge and expertise in brand strategy and innovation to turn ideas into positive impact businesses and drive sustainable growth.