Fanny Rannaud

I build and implement sustainable and impactful business strategies while leveraging my expertise in marketing.

Educated in sciences and communications, I've worked 10+ years in digital agencies and NGOs. My expertise includes:
- Strategic and operational skills in sustainable marketing with B2B and B2C brands
- Creation and implementation of Corporate Social Responsibility strategies with internal/external stakeholders
- Experience in both local & international project launches
- Organization of workshops based on collective intelligence (such as Digital Collage and Climate Fresk)

I use the B Lab Impact Assessment together with the Sustainable Development Goal Action Manager tools to analyse the impact of a company/brand, measure its contribution to the UN Sustainable Development Goals, refine strategy and activities with the Impact Model Canva and set impact indicators from short to long term. Final deliverables can go from strategy building, training, reporting to B Corp certification (I am an Affiliated B Leader/Switzerland)

Does it make sense to continue marketing with the social and environmental challenges we are facing? I am deeply convinced that marketing should change and can become more sustainable. Therefore, I have been teaching since 2017 at the University of Geneva, in French and Swiss business schools and I am now also training companies in sustainable marketing & communications.