Xenia Glutz Von Blotzheim

Senior Marketing Communications and Sustainability strategist based in Zürich, with experience at leading lifestyle, fashion, and eyewear companies in Paris, London, Berlin, and the USA. My passion lies in guiding brands towards a purpose-driven approach, centered around a WHY or rallying behind common goal that that positively impacts people and the planet. As a sustainability driven changemaker, I help develop and embed purpose at the core of a brand's promise, accelerating a holistic shift in business practices, also accompanying the actual implementation process with skilled project management from start to completion.

My particular drive lies in reshaping the narrative around fashion and consumption, raising awareness, advocating for, and inspiring a more mindful and responsible way of living.
Transparency and avoiding greenwashing are my guiding principles. Through the power of storytelling and visual language, I deliver a positive, life-affirming narrative. Thus, empowering companies to become future-fit, using purpose as a catalyst for positive change.